Antecedents of Behavioral Intentions on Online Travel Agent Company: Comparison between Generation X and Millennial

Antecedents driving the different levels of behavioral engagement in online travel communities

Securing Personal Information Assets: Testing Antecedents of Behavioral Intentions

Due to the increased global reliance on information technology, and the prominence of information resources value, identity theft is a problem domain effecting millions of computer users annually. The realities of identity theft are highly visible in the global media, although empirical investigations on the topic are limited. The purpose of this study is to identify and analyze perceptions of ...

on the comparison of keyword and semantic-context methods of learning new vocabulary meaning

the rationale behind the present study is that particular learning strategies produce more effective results when applied together. the present study tried to investigate the efficiency of the semantic-context strategy alone with a technique called, keyword method. to clarify the point, the current study seeked to find answer to the following question: are the keyword and semantic-context metho...

on translation of phatic communion and socio-cultural relationships between the characters of the novels

phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and advertising in seeking out the latest products, services, and fashions (Zollo, 1995). A greater understanding of teens’ role model influences can help organizations and their advertising agencies more effective...